Hello. I’m Pei, a New York-based experience designer and creative lead. I like making things easy and enjoyable for people to use. Filing is one of my favorite design books, and Kenya Hara is my spirit animal.
I’ve been in and around experience design for most of my professional life, a natural progression that began with architecture and the built environment, then environmental graphics and exhibit design, then digital products.
In my current incarnation, I’m involved in all things user experience, from research to delivery — design thinking, strategy, information architecture, wireframing, prototyping, testing. Whether I lead, manage, consult or support, I listen and observe. Understanding behavior is a big part of what I do.
I practice across sectors and industries, including retail, automotive, aerospace, insurance, finance, healthcare, public and non-profit. I help devise solutions for enterprise challenges in operations, manufacturing, and services.
I partner with senior leaders to dig deep to understand stakeholder and user needs and translate them into creative execution. I work closely with product teams to create thoughtfully designed, engaging products and services that deliver business outcomes.
I like taking complex information and processes and transforming them into intuitive experiences. Working at the level of UX enables me to shape how things work and help determine what gets built. I particularly enjoy working with public sector and non-profit organizations, where I can use my skills and expertise to make a meaningful impact on a human scale.
My name is pronounced Pay Shay. :)